You Stay Classy, Kansas City – A 610 Sports Victory Lap?

As has been widely reported, the Kansas City Radio Wars are real and they are starting to amass shrapnel. I received a copy of an internal Entercom e-mail that seems to indicate 610 Sports is taking a victory lap. After one good ratings period.

While it’s true that if you want to be the best, you’ve got to beat the best, a communication of this nature can only stand to piss off the competition. So, without further adieu, here’s our friends at 610 taking their victory lap (image):

"Less shillin', Less grillin'"

 

A couple of key facts from this image according to Entercom:

  • Entercom 610 Sports is reaching more 18+ listeners than WHB ever has.
  • March and April of 2011 610 Sports made a significant increase over the same months the year before.

Still, I think it’s just a little early to take your victory lap.  But time will tell I guess.

5 Comments

  1. mike_pyro

    Ok I’m no ratings expert but it seems to me like 610’s higher ratings directly coincide with baseball season (or at least till the Royals fall on their face). Seems a little silly to be making a big deal about people tuning in to listen to the game instead of their regular programing.

  2. Ryan

    I have to agree with the Pyro. That chart says nothing about when in the day those numbers occur. You would think that if “the football station” was really the most-listened to station in KC, then they might see higher numbers in ANY of the non-Royals months.

  3. The Gentleman Masher

    From another market…but it’s my understanding that KC has just started using the PPM ratings…there is quite a debate about them, if you feel like looking them up. They’re either alot more accurate, or woefully inaccurate…especially when gauging men.

    Face it – most guys don’t want to carry a pager looking thing around on their belt. Most people would think they either can’t move on from the 90’s, or “special”. So – the sample size is typically very small. Thus – it is weighted…so, if you only have 10 guys who listen to 810 and 610 (not saying it’s that small), and 2 of them start listening to KCSP more during a given month…it can wildly swing ratings.

    It used to be a 3-month sampling you would see, so KCSP may want to be careful on celebrating for just 2 months.

    Additionally – ratings only matter to Agencies…not local businesses. Unless KCSP is killing WHB in Men 25-54…this isn’t that big of a deal. That’s pretty much the only demo agencies care about when they look at Sports Talk Radio.

    Okay – I’m a massive nerd…I’d probably carry a pager if they asked me. Thanks for letting me ramble.

  4. The Gentleman Masher

    I should clarify – if you only have 10 guys who listen to those stations, and ALSO carry a PPM pager…obviously, they have alot more listeners.

    Many would even argue that most Sports Talk stations are vastly under-reported in cume, becuase you could survey 10 men 18+ in any major sports market, and 5 of them would list a Sports Talk station as their favorite Yet – most struggle to crack the top 10 in their towns.

  5. Shirley Thiesfeld

    I will look forward to reading more of your work.

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