As has been widely reported, the Kansas City Radio Wars are real and they are starting to amass shrapnel. I received a copy of an internal Entercom e-mail that seems to indicate 610 Sports is taking a victory lap. After one good ratings period.
While it’s true that if you want to be the best, you’ve got to beat the best, a communication of this nature can only stand to piss off the competition. So, without further adieu, here’s our friends at 610 taking their victory lap (image):
A couple of key facts from this image according to Entercom:
- Entercom 610 Sports is reaching more 18+ listeners than WHB ever has.
- March and April of 2011 610 Sports made a significant increase over the same months the year before.
Still, I think it’s just a little early to take your victory lap. But time will tell I guess.